红点品牌与传达设计大奖

Discovering hands 3D diagnostic app

每年被诊断出乳腺癌的女性数量达7万名,这款“发现手”(“discovering hands”)通过触觉诊断填补了乳腺癌预防领域的一个关键差距。受过专门训练的盲人妇女通过科学方法对患者进行触摸检查。为了进一步支持触觉诊断,同时开发了一款基于软件技术的医疗应用程序,该软件可以精确记录触觉检查的结果,并适当处理后供患者进一步诊断使用。因此,盲人医学触觉检查员(MTEs)可以数字方式记录结果并在3D胸腔模型和2D正面视图中将其呈现出来。直观的用户界面还可方便地用盲文输入检测结果,然后将它们记录在3D网格中,并显示组织变化的确切位置。与X射线图像相似,该应用程序可提供发现位置的精确信息,从而为医生专家与患者的诊断咨询提供了理想的支持。

“discovering hands” closes a crucial gap in the field of breast cancer prevention with its tactile diagnosis and thus is a response to the 70,000 women who are diagnosed with breast cancer every year. Specially trained blind women examine patients according to a scientifically based method. To further support the tactile diagnosis, a software-based medical application was developed that allows the results of the tactile examination to be accurately documented and processed appropriately for the patient and further diagnosis. Thus, blind medical tactile examiners (MTEs) can digitally record the findings and visualise them in a 3D thoracic model and a 2D frontal view. The intuitive user interface also allows them to conveniently enter their tactile results in Braille. These are then recorded in a 3D grid and show the exact location of tissue changes. Similar to an X-ray image, the application provides precise information about the location of findings, providing ideal support for specialists in their diagnostic consultation with the patient.

客户Client:
discovering hands Service GmbH, Mülheim / Ruhr, Germany德国
设计Design:
Grey Germany / KW43 BRANDDESIGN, Düsseldorf, Germany德国
项目团队Project Team:
Prof. Rüdiger Goetz (Managing Director Creation创作总经理)
Tim Liedtke (Creative Director创意总监)
Miriam Hugo (Senior Art Director高级艺术指导)
Marc Schaede (Senior Art Director高级艺术指导)
Tim Wimmer (Junior Art Director初级艺术指导)
Lucie Benavides (Junior Art Director初级艺术指导)
Michael Draheim (Senior Copywriter高级文案)
Emma Foerster (Account Director Digital电子客户总监)
Marc Dittmann (Frontend Developer前端开发者)

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