红点品牌与传达设计大奖

Klim Type Foundry

新西兰的铸造厂兼设计室Klim Type Foundry的官网进行了完全改版,目的是在新网站上能将客户和设计师放在中心凸显位置。客户可以在网站上浏览各种不同的字体,以及字体呈现在实体及电子数字应用中的效果,并以此选择最适合的字体。新网站不可或缺的一个版块是“Söhne”,这是一组新字体,表达了“通过现实中Helvetica字体构筑起回忆里的Akzidenz-Grotesk字体”的理念。新改版网站意在融速度、功能和优雅性为一体,例如,单个字母也能展现超凡的动画效果。该网站以响应式和可变式基础布局而构建,基于嵌入CSS网格中的经典瑞士设计原则。字体类型样本是基于一组定义的规则而随机生成的。

The website of Klim Type Foundry, a type foundry and design office in New Zealand, underwent a complete redesign with the aim of placing the customers and designers centre stage. They are invited to browse the huge variety of different typefaces for use across physical and digital applications and to choose the ones that are right for them. An integral part of the new website is Söhne, a collection of new typefaces described as “the memory of Akzidenz-Grotesk framed through the reality of Helvetica”. The relaunched site is an ambitious combination of speed, functionality and elegance, which is expressed, for example, in extraordinary animations of individual letters. Structured around responsive and variable layouts, the site is based on classic Swiss design principles embedded in CSS grids. The type specimen generation is randomised and based on a set of defined rules for how type should be displayed.

客户Client:
Klim Type Foundry, Wellington, New Zealand新西兰
设计Design:
Klim Type Foundry
Wellington, New Zealand新西兰
Springload, Wellington, New Zealand新西兰
项目团队Project Team:
Klim Type Foundry:
Kris Sowersby (Creative Direction创意指导)
Jess Sowersby (Head of Marketing市场总管)
Springload:
Dan Newman (Creative Direction创意指导)
Zak Brown (Web Design网页设计)
Mitch Ryan (Programming编程)
Peter Dekkers (Programming编程)

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