奥地利酿酒师Judith Beck以其非同寻常、神秘或动感的葡萄酒而著称，他酿造的葡萄酒在口味上“自成一派”。为了不仅使这些葡萄酒更多的出现在市面上，而且更多的被“听到”，在这组葡萄酒中还以声音识别标记的形式赋予每瓶酒“声音”。首先，设计了三款瓶子的标签。标签采用与硬纸板相同的普通黑白配色，显示出了极强的艺术性，但插图却极度扭曲以展示张力。这个设计里最主要的概念是集成条形码，使用智能手机进行扫描，便可访问一个专门的网站。每一个插图扫描进去都可以收听到一个不同的葡萄酒背后的特殊故事。例如，标签上侧面显示的头像一图可以听到Judith的故事，在她开始制作自己的葡萄酒之前，Judith没有拥有任何属于自己的东西。而身着传统服装的女人图像则会讲解在奥地利中部为何出现了新“Koreaa”。借此，葡萄酒获得了声音，开始了自我阐述。

The Austrian winemaker Judith Beck is known for wines that are described as unconventional, mysterious or dynamic and that “speak for themselves” in terms of taste. In order to not only make these wines clearly visible on the wine market, but also to make them being “heard”, the vines in this set were given a “voice” in the form of an audible identification mark. First, the labels of the three bottles were designed. Featuring the same plain black-and-white scheme as the cardboard, the labels show artistic yet strongly distorted illustrations. The main idea, however, is the integrated barcodes that lead to a dedicated website when being scanned with a smartphone. Each of the three label illustrations thus allows listening to special stories behind the wine. For example, the head shown in profile on the label triggers the story of Judith who had nothing to call her own until she started making her own wines, while the woman in traditional costume leads to an explanation of how the new “Koreaa” came about in the middle of Austria. The wines thus literally start talking.