红点品牌与传达设计大奖

Into The Great Wide Open

荷兰弗利兰岛的音乐节“进入广阔天地”(“Into The Great Wide Open”)很大程度上依赖于当地天气情况。下雨的时候大多数人便不会参加,而阳光普照时,观众都很放松,气氛很好。本次的活动正是基于长期以来不断收集的天气以及其他情况的数据设计而来。为了捕捉节日的浓郁氛围,开发出了一种特殊的视觉语言,配合上数据驱动的实验,来丰富整个节日的艺术感。同时,创建了一款海报生成器,可以根据弗利兰德州的天气数据来生成海报,根据不同的天气数据,生成器能决定海报的构成及海报上的元素。简单的几何形状,友好舒适的色调,以大量不同的组合形式呈现在海报上,尤其是浅绿色和红色调,被用于整个品牌外观主色,广泛应用在模拟器和数字媒体上。久而久之,生成器产生了各种各样的组合,以一种有趣的方式展现出岛屿变化多端的气候。

The music festival “Into The Great Wide Open” on the island of Vlieland, the Netherlands, is heavily dependent on the weather conditions. Rain can cause people to stay away, whereas when the sun shines everyone is relaxed. The weather and all the data and numbers that are constantly being collected serve as the basis for the design of this campaign. In order to capture the rich ambience of the festival, a special visual language was to be developed that harmonises an artistic feel with a data-driven experiment. A poster generator was created based on the weather data of Vlieland, in that the data determined the composition of the posters and the individual elements on them. The large number of compositions showing simple geometric shapes in a friendly colour spectrum – especially light green and red tones – was used for the entire brand appearance across analogue and digital media. Over time, the generator produced a variety of compositions, giving insights into the dramatic weather changes surrounding the island in a playful manner.

客户Client:
Into The Great Wide Open, Amsterdam, Netherlands荷兰
设计Design:
CLEVER°FRANKE
Utrecht, Netherlands荷兰
Studio Bas Koopmans, Amsterdam, Netherlands荷兰
项目团队Project Team:
Studio Bas Koopmans:
Bas Koopmans (Creative Direction创意指导)
CLEVER°FRANKE:
Gert Franke (Art Direction艺术指导)
Thomas Clever (Art Direction艺术指导)
Roel de Jonge (Visual Design视觉指导)
Jonas Groot Kormelink (Creative Coder创意编程)

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