BASECOFFEE于2019年在德国班贝克（Bamberg）创立，其座右铭是“感受咖啡之源”，这是一家抱着可持续理念经营的咖啡馆，店内提供各种美味的创意心灵食品和高品质的精品咖啡。其理念是提供精心准备的健康有机产品，来倡导客人过上健康的美好生活。同时，通过店内俱乐部式的氛围和舒适的家具，为客人在喧闹的城市中提供一隅有益身心舒适的环境。因此，品牌整体设计清晰极简，视觉外观以薄荷绿为基本色，辅以其他柔和的色彩，从而为品牌增添品质感，以及一定的亮度，独立性和新鲜感。新外观带有部分手绘图，这些手绘图赋予了品牌独特个性，并为各类的咖啡赋予了奇特和有异域风情的图案。产品可以在线订购。带上这些图案，包装着实吸睛。

Founded in Bamberg, Germany, in 2019 under the motto “Feel the Base”, BASECOFFEE is a sustainably managed cafe with tasty soul food creations and high-quality coffee specialties. The concept is to support the fitness and well-being of its guests with healthy and lovingly prepared organic products and, with its club atmosphere and cosy furniture, to do something good for body and soul in an urban environment. Clear and minimalist, the visual appearance therefore features the basic colour of mint green complemented by additional pastel colours, which are intended to lend the notion of quality to the brand, as well as a certain lightness, independence and freshness. The new appearance is linked to hand-painted drawings that give the brand identity its own individuality and assigns different characteristics in the form of bizarre and exotic figures to the various types of coffee, which can also be ordered via the online shop. With these figures, the packaging is a real eye-catcher.