红点品牌与传达设计大奖

Mmcité+

mmcité+公司通过参与城市设施的设计,包括公园长椅、自行车架、候车厅和信息系统等,活跃于公共空间和交通基建项目领域。其产品的整体视觉形象的设计理念与其主旨一致,即产品和项目不应该只是通过造型来吸引注意力,而应该是以其可靠的功能和所放置的位置来吸引关注。基于此主张,公司设计的标识,是品牌标志外加一个圈起来的“ +”符号,旨在把集团旗下的公司的主要特征表达出来:大胆的愿景、互联互通和紧密的关系。新设计的Cité Grotesk字体包含了源自标志的圆形、垂直和水平三款字形。三种字体样式可确保在所有数字演示文稿、发票和其他文档中使用一致的视觉语言。对于短语和海报,可以使用图形串联关键词的结构,例如“ DESIGN + CONSTRUCTION”(设计+建造)或“ FORM + FUNCTION”(形式+功能)。

The company mmcité+ is active in public space and transport infrastructure projects by contributing city furniture designs including park benches, bike racks, waiting halls and information systems. The overall concept of its visual identity is inspired by the mission statement that the company’s products and projects should not attract attention primarily through their design, but rather through their guarantee of functionality and appropriate placement in the environment. The result is a typographic logotype supplemented by an encircled “+” symbol aimed at visualising the main features of the companies belonging to the group: bold visions, interconnections and closeness. The newly designed Cité Grotesk font contains rounded, vertical and horizontal shapes originating in the graphic symbol of the logotype. The three font styles ensure a consistent visual language across digital presentations, invoices and other documents. For short claims and posters, a graphic system connecting key words can be used, such as “DESIGN + CONSTRUCTION” or “FORM + FUNCTION”.

客户Client:
mmcité+ a.s., Bílovice, Czech Republic捷克共和国
设计Design:
Jan Novák, Marek Nedelka, Prague, Czech Republic捷克共和国

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