包装对产品的表述和整体印象有着决定性的影响。Allbirds 为 Tree Dasher 跑鞋设计的包装基于产品与包装之间的共生互动。鞋盒的主要目的是传达跑鞋完全采用天然材料制成。其设计灵感来自 Allbirds 品牌的可持续性精髓和精神。鞋盒采用富有吸引力的形态语言，采用 100% 可堆肥纸浆制成。鞋盒印刷使用的墨水采用天然大豆制成，包装的成分完全建立在鞋子的设计细节之上。鞋盒采用一体多用的设计理念，可以容纳 5 到 15 码的跑鞋。这将简化生产，并节省大量成本。鞋盒设计理念的核心方面是开箱体验本身，带来令人愉悦的触感。与里面的跑鞋材质相呼应，拆盒的过程展示出包含美利诺羊毛、树纤维和甘蔗的产品构成。在呈现产品本身之前，还展示了 Allbirds 零碳足迹的故事。因此，该款鞋盒邀请买家体验引人入胜的拆盒体验。

Packaging has a decisive influence on the statement and the overall impression associated with a product. The design of the packaging for the Tree Dasher running shoe by Allbirds is based on a symbiotic interaction between product and packaging. The main purpose of the shoebox is to communicate that these running shoes are made entirely from natural materials. Its design is inspired by the essence and spirit of sustainability of the Allbirds brand. Featuring an appealing language of form, the shoebox is therefore made from 100 per cent compostable paper pulp. Since the inks used for the box lettering are made from natural soya, the components of the packaging fully build upon the design details of the shoes. Designed as one-size-fits-all, this box can accommodate sizes 5 to 15. This entails ease of production and considerable cost savings. A central aspect of the design concept of this shoebox, which is also pleasant to the touch, is the unpacking experience itself. Corresponding to the materials of the running shoes inside, the process of unpacking displays the recipe of the product makeup consisting of merino wool, tree fibre and sugar cane. Also presented is the story of Allbirds’ zero-carbon footprint, before the product itself becomes visible. The box thus invites buyers to an immersive unboxing experience.